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PetSmart Suit Accuses Retailer of Mishandling Employees’ Personal Data via Voiceprint Collection

Retail TouchPoints

A former Illinois-based employee of PetSmart has filed a putative class action against the pet goods retailer, accusing the company of violating the state’s Biometric Information Privacy Act (BIPA) by collecting employees’ voiceprints in ways that could leave them open to identity theft.

Retail 200
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position.

Marketing 310
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6 Things to Know About Ecommerce Consumers in 2023

ESW

Younger generations may have seen their parents struggle with credit card debt during the 2008 recession, so they appreciate the transparency of BNPL payments. Countries across the globe are responding to this concern by adopting more stringent data privacy laws, and only the brands that adhere to these laws will continue to thrive.

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5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Since 2008, blockchain currency has changed how people view financial transactions. Consumer privacy. Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. It wasn’t backed by any commodity and had no central authority or bank for that matter.

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5 Gen X Stats Marketers Need to Know

Sailthru

Many Gen Xers can remember the conspicuous consumption of the late 1980s, while being an adult participant in the tech boom and bust of the late 90s and the financial crash of 2008. 82% of Gen X consumers cite data privacy policies as either important or critically important to maintaining brand loyalty.

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Understanding Forrester’s POST Methodology for Building Your Personalization Program

Kibo

Forrester created the POST (People, Objectives, Strategy, and Technology) methodology in 2008 to better help organizations collaborate better on enterprise-level projects that involve multiple stakeholders or channels. This methodology has been adapted to help companies turn personalization from a concept to an actual program.

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16 Of The Best eCommerce Chatbots For Your Business

GetElastic

An AI “OG,” Pandorabots has been around since 2008, with over 1M community users worldwide. Does the bot meet your privacy needs? Integration with Microsoft Cortana devices. Pandorabots. About: Pandorabots is a hosted framework to build rules-based chatbots. Do you need to enable a cart and checkout process in your bot?