Retail TouchPoints

MAY 9, 2024

On an earnings call discussing its Q1 2024 results, CEO David Simon shared that the company had sold its remaining stake in brand management firm Authentic Brands Group for $1.2 The biggest mall owner in the U.S., Simon Property Group , is making some shifts in its “side hustle” as a brand owner.

Management 146

Management Presentation Retail Marketing 146

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.

Social Media 276

Social Media Omnichannel Apparel Consumer 276

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. of the desktop market share as of January 2022. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78