Remove 2010 Remove Customer Data Remove Omnichannel Remove Technology
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. People know us for snowboarding.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Fortunately, there have been advances in both digital technology and customer analytics that dramatically enhance a retailer’s ability to personalize promotions and deliver them through the loyalty program framework. Before that, he was Deputy CEO at Tesco from January 2010 to December 2012.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

These hybrid experiences are driven by an integrated ecommerce strategy and solution that allows companies to carry not only brand messaging, marketing tactics, and product information across channels, but also customer data. This means businesses can give customers a more seamless, frictionless experience. Read the Guide.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

These hybrid experiences are driven by an integrated ecommerce strategy and solution that allows companies to carry not only brand messaging, marketing tactics, and product information across channels, but also customer data. This means businesses can give customers a more seamless, frictionless experience. Read the Guide.

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IRCE 2017: Wednesday

Blue Acorn

You should ask to use the color IQ Technology. Sephora (and Saks) impress me with their focus on empowering sales associates with technology. Millions of people work on retail sales floors, and the advantages of customer data and digital tools is finally becoming a part of their arsenal. Have you gotten scanned?

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Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

It is essential to interact with potential customers across multiple media channels through the purchasing cycle and into the check-out. Build a map of customer data. This will help create the brand relationship, and will help assist in customer retention. Uniting A Customer With Their Purchased Product Via An Order.