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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 246
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. Store Associates Gain Access To Up-To-Date Data. The final prong was in Burton’s customer-facing solutions, comprising technologies for e-Commerce, marketing, social media, customer service and a retail POS.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. System: How does the customer interact with the retailer’s marketing platforms, and what is their status?

Retail 288
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

The Marketing Hub offers email marketing, marketing automation through workflows, social media monitoring and posting, analytics tracking and much more. Fortunately, we’ve developed integrations for BigCommerce, HubSpot and Shopify that can help you sync order and customer data into your CRM.

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2021 Update on GDPR and Its Impact on Brands and Consumers

GetElastic

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared.

Consumer 144
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

The first Square app and service launched in 2010. That leaves a lot of room for organic growth simply by getting existing customers to use another channel (online or in person). Social media let’s consumers easily share products to buy online. 2009 – Square launches. In the International Journal of Market Research , M.

eCommerce 417
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30 Lessons After 30 Million SEO Visitors

Kissmetrics

Dropbox through social media referrals. Although you should do SEO, you should also try paid ads, social media marketing, email marketing, push notifications, and anything else that comes out. Spending money and time to gather your own unique data is an easy way to build links. Yelp was built through SEO.

SEO 363