Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 235

Retail Social Media Consumer Channel 235

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Consumers “own” their information.

Consumer 144

Consumer Information Fulfillment Social Media 144

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 255

Retail Books Consumer Social Media 255

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Omnichannel 258

Omnichannel eCommerce POS Operations 258

Groove

NOVEMBER 25, 2019

The Marketing Hub offers email marketing, marketing automation through workflows, social media monitoring and posting, analytics tracking and much more. Pro - Did you know that 60% of consumers have stopped doing business with a brand because of a poor customer service experience ? Service Hub.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

BigCommerce

FEBRUARY 13, 2018

Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. This type of ecommerce is not consumer-facing and happens only between business entities. Consumer-to-Consumer (C2C).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kissmetrics

MAY 19, 2020

Dropbox through social media referrals. Although you should do SEO, you should also try paid ads, social media marketing, email marketing, push notifications, and anything else that comes out. Spending money and time to gather your own unique data is an easy way to build links. Yelp was built through SEO.

SEO 363

SEO Blog Social Media Channel 363