Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement
RTP blog
DECEMBER 19, 2017
In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. Note: IDC has been credited with coining the term “omnichannel.”) Instead of being a museum, the store should be a destination.”
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