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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. People know us for snowboarding.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 Note: IDC has been credited with coining the term “omnichannel.”) Instead of being a museum, the store should be a destination.”

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Money Can't Fix What's Broken At Sears Holdings

RTP blog

In fact, Sears topped Forrester Research’s 2015 Retail Omnichannel Functionality Benchmark of 20 leading retailers. Since 2010, Sears Holdings has lost $10.4 As a reporter who has covered the retail industry for a long time, I’d seen what sort of technology strides Sears Holdings had made, particularly online. Where Are The Shoppers?

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How to Build Loyalty on Small Business Saturday

Smile.io

Blog Gabrielle Policella What is Small Business Saturday Small Business Saturday was started in 2010 by American Express to encourage shoppers to shop at small businesses. Omnichannel = more options to make a purchase. Omnichannel is a perfect strategy any small business can implement. Provide shipping options.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Vatere was also previously the CEO of Playhaven, the mobile gaming platform with over 250 million monthly active users. Vatere led it to its successful nine-figure exit.

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Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.

Retail TouchPoints

Launched in 1977, The Vitamin Shoppe saw sales begin to decline in the early 2010’s due primarily to a lack of digital innovation. million on a new mobile checkout system; and The launch of The Vitamin Shoppe Cares Foundation, a peer-supported employee assistance fund to provide financial support to employees experiencing hardship.

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What Gen Z Wants from Their In-Store Experience

Wiser

Gen Z was born from roughly 1995 through 2010, which means they’re about nine to 24 years old. This changes the way they interact with technology and mobile devices , especially while shopping in stores. How will Gen Z use technology and their mobile devices during their in-store experiences? I myself am part of Gen Z.