article thumbnail

The Psychology Behind Customer Loyalty

Optimizely

But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go.

article thumbnail

30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

25 B2B ecommerce experts to follow

GetElastic

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Brian Beck , CEO, BECK Ecommerce. Brad Budde, VP, Digital, Emerson.

B2B 144
article thumbnail

Every Marketer Must Become a Cutting Edge Technologist

Optimizely

The total # of solutions in 2018 exceeds the total # of solutions from 2011-2016. With the right tools we can do things like: Understand the lifecycle journey while having a 360 degree view of our customers. Promote customer loyalty through offering seamless, 1:1 experiences. It’s clear that MarTech is booming.

B2C 170
article thumbnail

The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

SellBrite

The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. That’s right—noncelebrity owners of ecommerce stores, without any big name to fall back on, can succeed using some of the same strategies celebrity businesses rely on.

eCommerce 105
article thumbnail

The Challenges of Operating eCommerce Subscription Businesses

ESW

Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. But what does it really take to seamlessly grow and manage an eCommerce subscription business at scale? And consumers have learned to love them. Payment security and alterations.

article thumbnail

How to Use Facebook Messenger to Sell More E-Commerce Products

Kissmetrics

Facebook Messenger originally began in 2011 as a messaging app for Facebook users. The chatbots can be used different ways to boost sales and build customer loyalty. Not only that, Chatbots could save insurance, financial services, sales, and customer service departments $174 billion. Provide customers with entertainment.

eCommerce 225