Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail
ESW
MARCH 26, 2019
Walmart chose to build its Pickup Today program instead of expanding free shipping options way back in 2011. The range of consumer preferences and locations call for “deep integration across all channels, including websites, marketplaces, social media and brick-and-mortar,” writes Studio 15 CEO Jia Wertz.
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