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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

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KUIU Unlocks Global DTC Success in Partnership with ESW

ESW

KUIU manufactures high-quality, performance outdoor apparel and was founded in 2011 with the vision of creating the highest quality ultralight hunting clothing and equipment, designed to be as affordable and accessible as possible. With high demand for its products in its domestic North American markets of the U.S.

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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Product Pins on Pinterest. Poshmark Shops.

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Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

Retail TouchPoints

Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media. With nearly one million followers across social media platforms, MeUndies taps into its community to build dialogue and uncover new ideas for products and prints. “We

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How Do Influencers and Businesses Make Money on Snapchat?

Kissmetrics

When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Share your Snapchat profile on other platforms : Use other social media apps, like Facebook or Twitter, to share your profile and encourage users to follow you. What are Snapchat subscribers? .

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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Warrick Lambert comes to Genie Shopping from Redu Group , a social media publishing firm where he served as CEO since 2022. Lambert is no stranger to Genie Shopping’s parent company, Genie Ventures , having previously worked as a business development director before departing in 2011.

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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Reaching consumers where they are is another necessity for maintaining a competitive advantage, so diversifying outreach channels across email, SMS, messaging apps and social media is key to putting products in front of the most potential customers. The need for progress doesn’t stop there, though.

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