How Rising AR Adoption is Driving Snap’s Commerce Strategy
Retail TouchPoints
SEPTEMBER 29, 2022
When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.
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