Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales
BigCommerce
FEBRUARY 27, 2018
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.
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