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RICE22: 5 Things Everyone in Retail Should Know About the Metaverse

Retail TouchPoints

is about connecting people, driven by social media, the sharing economy and ecommerce (the “@brand era”). Some of us may have chuckled at Google’s first attempts at “smart glasses” back in 2012, but it appears the company was just ahead of its time. Gaming is the On-Ramp to the Metaverse.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Elevate your content.

Marketing 334
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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

born between 1997 and 2012, and they make up approximately 20% of the total U.S. Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. population. Are you Listening?

Payments 270
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10 Alternatives to Google Hangouts on Air

Kissmetrics

Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. Discord is often seen as a gaming-centric platform. If your audience and products revolve around gaming, you want to try Discord. What Was Google Hangouts on Air?

Games 363
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How to Target Generation Z Through Paid Ads

Kissmetrics

For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties. For instance, they love gaming.

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3 Things Marketers Can Learn From Super Bowl Advertising

Sailthru

history, followed closely by the previous year’s Big Game. Change the Rules of the Game. So instead of competing with your competitors, do what Volvo did: change the rules of the game. In 2015, Volvo promoted its XC60 with a social media effort that hijacked its competitors’ Super Bowl advertising.

Marketing 162
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SEO 2018: Will This be the Year of the Story Brand?

Kissmetrics

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. As I referenced in my Search Engine Watch post way back in 2012 , reach and frequency are key.

SEO 195