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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

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How eCommerce Impacts B2B Account Management

GetElastic

Back in 2015 Forrester analyst Andy Hoar forecasted that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers.

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The Risks and Rewards of Localizing International eCommerce

ESW

These days, customers expect to easily buy from brands anywhere — ideally on sites in their language and currency. Customers are buying globally, but they want to transact locally. Cross-border eCommerce is taking over as the key growth engine to B2C trade, with a compound annual growth rate of 29.3

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Building Compelling Retail Digital Experiences for Millennials

Kibo

Beyond social media, real-time personalization is another way to create a deeper customer relationship. Customer data is more critical than ever to create a holistic view of each customer and keep up with their changing behaviors and preferences. Being part of an immersive experience is important to millennials.

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Best Payment Gateways For UK Businesses (2021)

Ecommerce Platforms

You can accept all kinds of customer payments: credit cards, Apple Pay, Android Pay – to name a few! According to a 2015 Nilson Report, with more than 250,000 UK small business users, WorldPay was dubbed the ‘UK's biggest payment provider.'. Payments are PCI compliant, so customer data is always protected.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

The Fugoo team even won “Best of CES” awards in 2015. Choose which platforms to sell on such as your own online store, Amazon, eBay, Facebook and other sites customers buy from. Market to your potential customers to drive traffic to product listings. Protecting Customer Data. Retaining Customers With Marketing.