From Retail Experiment to Commercial Phenomenon: The Evolution of Amazon Prime Day
365 Retail
JULY 10, 2023
However, before we plunge into this shopping frenzy, let’s take a moment to reflect on the history of this commercial spectacle, its profound influence on consumer behaviour, and Amazon’s evolution. The Evolution of Amazon Prime Day In 2015, Prime Day made its debut on July 15 to commemorate Amazon’s 20th anniversary.
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