article thumbnail

Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Average ecommerce conversion rates vary from 3% to 4%. Conversion rates on smartphones (1.5% SearchEngineland, 2016). Techcrunch,2016).

eCommerce 187
article thumbnail

The Results Are In: The 22 Best Ecommerce Website Designs of 2018

BigCommerce

And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). But tons of people forgo Amazon to shop ion branded website channels. Add to that the fact that 48% of online product searches in the U.S.

eCommerce 420
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Since people are more likely to buy products on a desktop or laptop vs a mobile device, our own internal rule of thumb is that the mobile conversion rate should be at least 1/2 of the desktop conversion rate (if it’s less than that, there’s room for optimization). Even a high bounce rate (above 80%) is normal.

PPC 162
article thumbnail

Why You Need FULL Funnel CRO Right Now

FastSpring

And what is one of the key conversion factors he uses those numbers to measure? Dave, Founder and Director of Conversion at conversion optimization agency Browser to Buyer , explains that there are two fundamentals underlying the research his agency does for clients: barriers and motivators. Jump to highlights.

article thumbnail

5 Black Friday Ecommerce Trends to Prepare For in 2017

Demac Media

According to the National Retail Federation , more people opted to skip the madness and did their Black Friday shopping online than in-store in 2016. McGee continues , “The survey data proves that omni-channel retailers are the real winners this season.”. of sales on Cyber Monday 2016. What does this mean for you? Pop-up shops.

article thumbnail

Black Friday Cyber Monday 2017: Recapping our Retailers’ Growth + Key Takeaways!

Demac Media

Social Media was the highest revenue growth driver for our clients , followed closely by Display Ads, and Referral Channels. The biggest transactional percentage growth came from Referral Channels, followed by Display and Email. Boxing Day Channel Performance. Boxing Day Device Performance. Retailers take note! Focus on Loyalty.

article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The concept of Walmart’s touch-free payment system is very similar to Apple Pay, which saw users increase from 67 million in 2016 to 441 million in 2019. Optimizing your paid and organic channels during COVID-19.

eCommerce 173