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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. That’s why in November 2016 , BigCommerce and eBay partnered up to make getting set up that much easier –– and increase revenue for savvy brands looking to grow sales without much work. Clive de Sousa, CEO, Glory Cycles. Final Word.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Holiday marketing planning for eCommerce can get a little crazy but Anna Crowe of Search Engine Journal wants to help you keep the basics in mind with these 8 Tips for eCommerce Holiday Marketing Success. According to Kissmetrics , in 2016, the ROI for email marketing was $44 for every $1 spent.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Each year, BigCommerce looks at same-store sales to determine the real increase in revenue and orders data year over year for ecommerce brands on the platform. Selling on Amazon.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Offer landing pages are great for PPC, social, and affiliate channels.

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Since February 2016, these are the only type of ads that show in this position on desktop. Ad Groups with various biddings (via PPC Hero). Since Google has long removed right side ads from desktop search results, PLAs are the only ads that show in this position. Google PLAs displaying in the upper right corner of search results.