Why Nike should ‘Just Do It’ on Amazon: Nike case study
Jumpshot
SEPTEMBER 15, 2016
We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market. We analyzed consumer online purchases of Nike, Adidas, Reebok, PUMA and ASICS products on Amazon, Foot Locker, and Zappos throughout Q1 2016, to identify the leading brand by consumer shopping activity.
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