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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. But clearly, DTC is worth the effort.

B2C 170
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REPORT: Omnichannel Marketing is All Hype, No Execution

Optimizely

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Download the full 2017 Ecommerce Holiday Report now.

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New Updates To Our BigCommerce & HubSpot Integration

Groove

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Most recent order total. Lifetime revenue.

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

retail sales in 2017 coming from online stores. Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business.

eCommerce 199
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. 2017 Instagram shoppable posts are introduced. 2017 Cyber Monday sales exceed $6.5B. Types of Ecommerce.

eCommerce 417
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. For FlexFire LEDs, the name of the net new customer acquisition game is SEO. Let’s dive in. .

B2B 251
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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?