Holiday Shopping in the New Normal
Retail TouchPoints
OCTOBER 8, 2020
billion from 2018, totaling $9.4 Now, amid the COVID-19 pandemic, online sales are likely to soar as consumers continue to be wary of crowded department stores and malls. In 2018, J.Crew experienced a lengthy website outage due to high traffic during its Black Friday sale that prevented shoppers from adding items to their cart.
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