Remove 2018 Remove Mobile Remove PPC Remove Survey
article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78
article thumbnail

The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% Here is your 2018 holiday readiness checklist to make sure you drive traffic, convert new customers, rengage existing buyers and do it all with a beautiful ecommerce site that never goes down. And, mobile sales are on the rise.

Mobile 282
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Compare that to email and PPC marketing that average at just 0.6%. According to a survey, 97% said ABM had a higher ROI than other marketing mediums. Currently, 51%+ of traffic is now mobile and tablet based.

Marketing 249
article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines.

Marketing 172
article thumbnail

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Here are some top level findings. Cyber Week 2017 Trends. Selling on Amazon.

article thumbnail

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Mobile: 53% (vs 52% in 2017). Source: Wolfgang KPI Report (2018). Mobile: 26% (vs 26% in 2017).

eCommerce 128
article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 2014 Apple Pay launches as a form of mobile payment. 2014 – Apple Pay introduced as mobile payment method. . – Eric Carlson, Co-Founder, 10x Factory. is founded.

eCommerce 417