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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products. Plan your post-holiday evaluation.

PPC 166
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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Mobile: 53% (vs 52% in 2017). Source: Wolfgang KPI Report (2018). Mobile: 26% (vs 26% in 2017).

eCommerce 128
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2020 Paid Search Trends & Insights

ROI Revolution

PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 We can largely attribute this to mobile domination, evidenced by a 35% growth in mobile clicks and 54% increase in overall mobile ad revenue. Mobile revenue also surpassed desktop.

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Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. Digital ad spending reached a projected $111 billion in 2018. Malware attacks targeting smartphones and other mobile devices were up by 50% in the first half of 2019 compared to the same time the previous year.

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December 2019 Marketing News Recap

ROI Revolution

In 2018, Instagram’s userbase grew by 10.1%. retail stores closed in 2019 , a 59% increase over 2018. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. the best marketing campaigns of 2019, and more. Marketing News Highlights. Over 9,300 U.S.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. Making sure your site is responsive on both desktop and mobile devices.

B2B 148