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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78
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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282
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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298
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How to Market Without Cookies

Kissmetrics

This means you can still use data from email sign-up forms or newsletters, surveys, and other direct methods. Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. Sounds exciting?

Marketing 264
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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Of 18 clients surveyed, 10 have chosen to wait and see how the pandemic unfolds. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. In fact, 3 out of the 18 companies we surveyed have chosen to do this.

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How to Get Facebook Leads Organically

Kissmetrics

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. You can stream from your laptop or mobile, and you can choose who can attend your Facebook Live events. In contrast, paid ads are advertising services you pay for on a specific platform. 5 Tips to Get Facebook Leads Organically.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines.

Marketing 172