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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. ROI Revolution Summit 2018.

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How to sell on Amazon – The Ultimate guide – Part 1

Ecommerce Platforms

In 2018 Amazon generated an estimated $258.22 billion in US retail e-commerce sales, marking ? To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. 30% increase compared to 2017.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Image source. Business-to-Business (B2B).

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8 Advanced Amazon Ad Tips to Improve Your Sales

Kissmetrics

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. Back in 2018, only three options were available to sellers : Other on Amazon, Remarketing off-Amazon, and Top Search on Amazon. Amazon is the king of e-commerce. Amazon Ads. What does that mean?

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How to sell on Amazon – The Ultimate guide

Ecommerce Platforms

In 2018 Amazon generated an estimated $258.22 billion in US retail e-commerce sales, marking ? To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. 30% increase compared to 2017.

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Year in Review: Our Top 10 Blog Posts from 2017

ChannelAdvisor

It’s been a wild ride, and we have no doubt that 2018 will be even wilder. RetailOps CEO Sam Morgan gives a breakdown of the two programs helping retailers reach the golden Prime shelves. With more than half of all online shoppers starting their product searches on Amazon, optimizing your product detail pages should be a key focus.

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