2019 B2C Customer Experience Omnichannel 
Retail TouchPoints
MAY 18, 2023
A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S., They were often buying multiple scents at a time for themselves, their friends and their families.
Retail TouchPoints
AUGUST 9, 2021
Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value. For today’s B2C brands, nothing happens outside the context of the customer.
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Retail TouchPoints
JUNE 7, 2023
These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).
Forrester eCommerce
NOVEMBER 11, 2019
Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US.
Forrester eCommerce
NOVEMBER 3, 2019
11.11 (AKA Singles’ Day), the world’s largest online shopping event, is entering a new decade this year. Every year since 2013, event founder Alibaba has generated more online gross merchandise volume (GMV) than all US retailers put together have generated on Black Friday and Cyber Monday combined. In 2018, Alibaba generated a staggering $30.8
Optimizely
MAY 15, 2018
That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Attendees will also learn how getting this messaging right can attract new customers and recapture the attention of existing customers. 97% of U.S.
Kibo
APRIL 26, 2022
Shoppers migrated online in droves in 2020, with eCommerce sales up nearly 32% from 2019 per data from Digital Commerce 360. A pivot to omnichannel shopping is also being adopted by consumers. Microservices facilitate good customer experiences in a few ways. The items added via the app are also present on the website.
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