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WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Optimizely

In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Never fear, because in this webinar, we’ll walk you through how each of these three new titles can fit into your 2019 marketing strategy. Watch the Webinar Now.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. The post The Role of the B2C Marketer Is Changing Fast.

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The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live.

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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

B2B Online 2019 did not disappoint. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Personalization takes on a different feel than B2C, but the outcomes of customer loyalty and customer lifetime value are the same.

B2B 151
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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? Promote customer loyalty through offering seamless, 1:1 experiences. As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them. …and much more.

B2C 170
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WHITEPAPER: The Rise Of The B2C Marketer

Optimizely

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist. Brand Marketing Artist.

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The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Forrester eCommerce

And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Consumers are connected, empowered, and experimental.

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