Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. Download the whitepaper now and get a distinct advantage as you learn and grow in 2019. Get the Whitepaper Now.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

ESW

AUGUST 29, 2023

Since 2019, ESW and SalesForce Commerce Cloud (SFCC) have worked together to propel the world’s best-loved brands into new markets with industry-leading solutions that grow business and create exceptional customer experiences. Expanding DTC channels to global markets involves many complex and moving parts.

B2C 78

B2C Payment Services Multi-channel Payments 78

Optimizely

FEBRUARY 28, 2019

So we asked hundreds of B2C marketers to give us their first-hand accounts of how tech plays into their day-to-day work. In this infographic, we highlight those challenges while also showing how B2C marketers can stay ahead of the technology game. How many different marketing technologies/platforms are you currently using?

B2C 207

B2C Marketing Technology Games 207

Forrester eCommerce

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions.

Management 349

Management B2C Customer Experience Technology 349

Forrester eCommerce

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 341

B2C Customer Experience Technology Marketing 341

Forrester eCommerce

FEBRUARY 6, 2020

The Q4 2019 earnings reports are in for Facebook, Snap Inc., and Twitter. Here are our top takeaways for marketers: Facebook, Inc. Last year, we at Forrester argued that despite the number and extremity of Facebook’s scandals, they wouldn’t doom the company in the short term. So far, that’s held up, as the user base […].

Marketing 324

Marketing Social Media B2C 324

Forrester eCommerce

JUNE 10, 2019

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Social Media 405

Social Media Retail B2C Marketing 405

Ecommerce Platforms

JANUARY 4, 2019

Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. In 2019, robots will invade ecommerce stores. Who said ecommerce was only for B2C brands? 2019 Will Transform the Future of Ecommerce as We Know It. The post 5 Future Ecommerce Trends of 2019 appeared first on Ecommerce Platforms.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Optimizely

MAY 16, 2019

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. I couldn’t be happier that Zaius is now a Magento Technology partner, and as of this week, we stand alone as THE only certified B2C CRM extension available.

Magento 150

Magento Customer Data B2C Events 150

Forrester eCommerce

APRIL 9, 2019

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live.

Technology 316

Technology Customer Loyalty B2C Marketing 316

Forrester eCommerce

OCTOBER 29, 2020

The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. Customer experience (CX) has become the number one business priority for marketers. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 208

B2C Customer Customer Experience Customer Data 208

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

GetElastic

MAY 13, 2019

B2B Online 2019 did not disappoint. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Personalization takes on a different feel than B2C, but the outcomes of customer loyalty and customer lifetime value are the same.

B2B 151

B2B B2C Channel Customer Loyalty 151

Forrester eCommerce

OCTOBER 31, 2019

Instead we listen for the benefit of our B2C marketing clients. My team at Forrester joins Facebook’s quarterly earnings calls not with a financial analyst’s mindset. Many of them likely contributed to Facebook’s amazing ad revenue growth of 28% YOY.

B2C 150

B2C Marketing Customer 150

ROI Revolution

JUNE 17, 2019

We’ve compiled a list of some of the top sessions to check out at IRCE 2019. Excelling on Amazon in 2019 and Beyond. Selling B2B or B2C: What B2B and Brands Must Get Right on Technology. Great Expectations: A Preview of the 2019 UPS Pulse of the Online Shopper Report. Mythbusting: Transitioning From B2C to B2B.

eCommerce 100

eCommerce Internet Retail B2B B2C 100

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

GetElastic

JANUARY 17, 2019

The post Retail Trends 2019 [video] appeared first on Get Elastic Ecommerce Blog. Get Elastic compiled a quick video recap on what the retail industry is focused on this coming year and what trends innovative brands need to keep on their radar.

Retail 150

Retail Blog eCommerce Marketing 150

GetElastic

JANUARY 18, 2019

The overall theme of the 2019 show was on impact and how technology is impacting not only the customer journey, but how retail employees can do their jobs effectively. The post NRF 2019 Recap [video] appeared first on Get Elastic Ecommerce Blog.

Blog 117

Blog Technology Consumer eCommerce 117

Retail TouchPoints

NOVEMBER 8, 2021

Walmart first partnered with Gatik in 2019. The company credited this “constrained operational design domain” as the primary reason it has been able to remove the safety driver more quickly than other autonomous vehicle operations in the passenger or B2C spaces.

Workshop 294

Workshop B2C Operations B2B 294

Optimizely

DECEMBER 26, 2018

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Would people listen?

Marketing 150

Marketing B2C Shopify eCommerce Marketing 150

Forrester eCommerce

NOVEMBER 5, 2018

Customer experience (CX) was at the forefront of CMOs’ minds in 2018. They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives. Good news: The focus is creating more emotionally resonant and useful brand experiences such as Disney’s MagicBand.

Customer Experience 323

Customer Experience Technology Customer B2C 323

Optimizely

JANUARY 9, 2019

In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer. The post WHITEPAPER: The Rise Of The B2C Marketer appeared first on Zaius. Data Scientist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

Optimizely

FEBRUARY 6, 2019

In order to thrive in 2019, top B2C marketers need to be both right AND left-brained: Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity. Creativity is at the core of everything marketers do. However, you need more than that.

Marketing 199

Marketing B2C Customer Data Customer 199

Fabric Blog

JUNE 2, 2021

While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2 trillion , over six times greater than its B2C counterpart. Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller.

B2B 98

B2B eCommerce Marketing eCommerce B2C 98

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them. The B2C marketer’s technology challenge. What you need to know about the future of B2C MarTech.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Retail TouchPoints

AUGUST 9, 2021

For today’s B2C brands, nothing happens outside the context of the customer. A balance sheet built around the metrics above is how CMOs should be evaluated — and moreover, the metrics by which the true health of a B2C enterprise should be assessed. The New Balance Sheet.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

AUGUST 20, 2020

Alibaba’s cross-border B2C marketplace Tmall Global has launched the Go Global 11.11 in gross merchandise value over a 24-hour period in 2019. in gross merchandise value over a 24-hour period in 2019. Tmall Global Pitch Fest Helps U.S. SMBs Expand Internationally. Pitch Fest , a virtual event designed to help U.S.

Food and Beverages 287

Food and Beverages Beauty and Health eCommerce Toys 287

Forrester eCommerce

JANUARY 29, 2019

Warby Parker. The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need.

Consumer 316

Consumer Marketing Supplies B2C 316

Retail TouchPoints

MAY 18, 2023

After six months of B2C sales in the U.S., In 2019, Touchland closed deals with notable retail partners like Urban Outfitters , Bloomingdale’s and Neiman Marcus. Kris Jenner and Naomi Campbell are among the growing list of celebrities sharing unpaid social posts featuring the brand.

POS 273

POS Channel B2C Social Media 273

Forrester eCommerce

NOVEMBER 8, 2018

“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

Consumer 331

Consumer Marketing Information Customer 331

Forrester eCommerce

FEBRUARY 4, 2020

Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into the growth of the overall ad business and how much Google is investing in Cloud to be its next big cash cow. What we learned […].

B2C 310

B2C Marketing Customer 310

Forrester eCommerce

NOVEMBER 11, 2019

Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US.

Customer Experience 322

Customer Experience B2C Omnichannel Retail 322

Forrester eCommerce

DECEMBER 6, 2018

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Marketing 374

Marketing B2C 374

Forrester eCommerce

SEPTEMBER 25, 2019

I had the pleasure of attending FinovateFall in NYC over the past two days to see the latest and greatest in innovations from more than 70 fintechs. In the video below I share my thoughts about what was great, what was missing, and what’s shifting in fintech innovation.

Customer Experience 238

Customer Experience B2C Technology Customer 238

Forrester eCommerce

JANUARY 16, 2020

Late last year, I sat down at my desk, fountain pen in hand, surrounded by a mountain of notes I’d assiduously compiled through the year, ready to recap the year in branding. As the sticky notes chaos receded, and unified themes emerged, I realized that I need to call upon the wisdom of a village […].

B2C 221

B2C Marketing Customer 221

Forrester eCommerce

NOVEMBER 3, 2019

11.11 (AKA Singles’ Day), the world’s largest online shopping event, is entering a new decade this year. Every year since 2013, event founder Alibaba has generated more online gross merchandise volume (GMV) than all US retailers put together have generated on Black Friday and Cyber Monday combined. In 2018, Alibaba generated a staggering $30.8

Events 218

Events Retail Customer Experience B2C 218

Forrester eCommerce

JULY 15, 2019

Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn.

Consumer 334

Consumer Marketing Customer Loyalty B2C 334