Remove 2019 Remove Conversion Optimization Remove Improvements Remove PPC
article thumbnail

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). eCommerce Conversion Metrics.

PPC 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

It quickly grew from a $415M event that year to bringing in more than $7B in 2019. But what does that have to do with search engine optimization (SEO)? You can use search engine optimization (SEO) to ensure your products are showing up and looking their best to these shoppers. How can I scale my organic presence on Amazon?

SEO 78
article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

Channel 113
article thumbnail

An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more. Why We Started Neil Patel Digital. See our customer success stories.

Marketing 275
article thumbnail

21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

The problem is, they often don’t know what their ROI from live chat is (or how to improve it). Before we help our clients optimize their live chat and implement live chat conversion tracking, we see some unfortunate commonalities: They have chat available only in case the customer needs to reach out, so it’s essentially an inbox.

article thumbnail

Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Overall, this page took a 38% hit to the traffic it was getting from these queries in August 2019 compared to August 2018. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Are You Over Optimizing Your eCommerce Website? Queries hidden. A “People Also Ask” section.

eCommerce 106