How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back
Retail TouchPoints
DECEMBER 10, 2021
In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? Google’s algorithm has recognized the shift in consumer demand to prioritize the most sought-out content.
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