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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Google has pivoted to deliver consumers what they are most often searching for by updating its search algorithm to favor informational content over both product-related content and transactional websites in search engine results pages.

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11 Digital Marketing Trends That Need to Be Considered in 2023

Digital Doughnut

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks for any business.

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision.

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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform can easily become overwhelming – especially when the insights from the data are crucial to your organization.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

AI, machine learning, and automation are critical in any successful digital marketing activity.” – David Austin, VP of Technology, ROI Revolution. In late 2023, Google will deprecate third-party cookies on Chrome, effectively removing your ability to target and track customers using cookies.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

million in 2023. In January 2022, Pinterest introduced its Try On for Home Decor tool , which uses its AR-powered Pinterest Lens technology to give users the ability to upload a photo of a room and stage how furniture will look in it. billion in revenue last year, email marketing is expected to reach $9.62 billion in 2023.

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