How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back
Retail TouchPoints
DECEMBER 10, 2021
In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Google has pivoted to deliver consumers what they are most often searching for by updating its search algorithm to favor informational content over both product-related content and transactional websites in search engine results pages.
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