ROI Revolution

JUNE 17, 2022

Google’s share of the market has been steadily shrinking since 2019 when it had 31.6%, while Amazon has grown since then from 7.8%. Amazon’s domination of the ecommerce marketplace will continue to eat at Google’s share, and by 2023, Google ad revenue will make up 26.4% of the market with Amazon at 14.6%. Read the blog.

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ROI Revolution

JUNE 27, 2023

It’s the second half of 2023. The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Economic uncertainty and changes in consumer behavior have introduced obstacles for many business – but all is not lost.

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ROI Revolution

SEPTEMBER 24, 2021

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. Walmart’s fulfillment service currently reaches 70% of US consumers. How Consumer Shopping Habits Have Changed. Read more. (Ad

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ROI Revolution

SEPTEMBER 6, 2022

The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. Consumer behavior has changed drastically not just since last year but also over the past several years in light of the COVID-19 pandemic. Expect Consumers to Start Shopping Earlier Than Ever (Again).

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ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.

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ROI Revolution

FEBRUARY 10, 2022

The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2023. Top Initiatives for Ecommerce Marketers in 2022. of our respondents saying D2C is a top trend on their mind going into 2022. After hitting just $76.68 billion this year before climbing to $174.98

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ROI Revolution

AUGUST 26, 2022

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. But making the switch effectively can be quite time-consuming and stress-inducing. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning.

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Retalon

AUGUST 22, 2023

In this comprehensive blog post, we will overview the 10 most critical ecommerce KPIs that online retailers should monitor in 2023 to run a high-performing business. This includes advertising, promotions, discounts, paid search marketing, and all other marketing expenditures made to acquire new customers.

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ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 50% of digital marketing professionals say that social media is a big initiative for their brand in 2022.

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ROI Revolution

NOVEMBER 15, 2022

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. The shift away from cookies will help keep consumer data secure and avoid covert advertising practices.

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ROI Revolution

JULY 31, 2023

trillion in 2023. Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

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ROI Revolution

OCTOBER 5, 2022

With Universal Analytics going away in July 2023, or October 2023 for 360 subscribers, brands that didn’t transition before July or October 2022 won’t be able to track year-over-year data in GA4. The transition to GA4 is part of a larger initiative to adapt to the changing consumer privacy landscape.

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ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

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ROI Revolution

AUGUST 5, 2021

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

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ROI Revolution

JANUARY 5, 2022

Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. By 2025, ecommerce sales will surpass $1.6

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ROI Revolution

MARCH 2, 2021

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

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ROI Revolution

JUNE 1, 2021

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. million US consumers are projected to be monthly AR users. June 1 update.

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ROI Revolution

JULY 1, 2021

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety.

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ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items. November 4.

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ROI Revolution

OCTOBER 7, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Globally, consumer electronics ecommerce is expected to grow to $343.34

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ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. COVID-19 brings increased consumer openmindedness. by 2023, though its digital ad business is expected to grow. April 13 update.

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ROI Revolution

SEPTEMBER 2, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers.

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ROI Revolution

JANUARY 5, 2021

Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. As consumers continue to be concerned about the pandemic and social distancing protocols, they’re growing more and more to dislike standing in checkout lines. December 31 update.

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ROI Revolution

DECEMBER 3, 2020

Consumers still spent a record $10.8 Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% COVID-19 has accelerated many consumers’ shifts to direct-to-consumer (DTC or D2C) brands.

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ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Casual apparel brands thrived in 2020 with consumers spending more time at home. Claim your copy! April 8 update. Claim your spot here!

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ROI Revolution

OCTOBER 1, 2020

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update.

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ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. However, the number of social media users has grown a modest 3.3%

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ROI Revolution

SEPTEMBER 9, 2020

consumers came from online orders. Prime Day’s proximity to Cyber 5 introduces yet another new factor to consumers’ changing holiday shopping habits in 2020. this year, with adoption anticipated to continue through 2023. From 2018 to 2019, ecommerce sales grew just 12.7%. of this growth. In Q2 2020, $1 of every $5 spent by U.S.

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ROI Revolution

FEBRUARY 2, 2021

US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). 39% of US consumers say they’ve used their smartphone more during lockdown ( Twigby ). Register here! January 28 update.

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