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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Facebook advertising will continue to be an obvious choice.

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The Best Etsy Alternatives to Consider in 2023

Ecommerce Platforms

The Best Etsy Alternatives for 2023 Etsy represents one of the most popular platforms for creative professionals selling handmade products on the market today. Shopify Review 2023 – Pros, Cons, and Is It Right for Your Business? Shopify Pricing Plans and Fees 2023: Which One is Right for You?

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How Brands Can Reduce and Avoid Excess Inventory in 2023

ChannelAdvisor

fashion), becoming outdated (e.g., The post How Brands Can Reduce and Avoid Excess Inventory in 2023 appeared first on ChannelAdvisor. Do you have the capacity to sell directly to consumers, either through your website or as a third party (3P) on a marketplace? What is the shelf life of your products? Are they seasonal (e.g.,

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How Brands Can Reduce and Avoid Excess Inventory in 2023

ChannelAdvisor

fashion), becoming outdated (e.g., The post How Brands Can Reduce and Avoid Excess Inventory in 2023 appeared first on ChannelAdvisor. Do you have the capacity to sell directly to consumers, either through your website or as a third party (3P) on a marketplace? What is the shelf life of your products? Are they seasonal (e.g.,

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Greece’s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with a new partnership with MoEngage

365 Retail

Skroutz saw over 2 million unique consumers to make purchases from its marketplace in 2023, a projected 25% increase in sales year-on-year. Since implementing MoEngage, Skroutz has seen a 350% increase in conversions amongst existing customers.

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

billion in 2023 75% of brands have a dedicated budget for influencer marketing Partnering with influencers can help your brand: Enhance brand awareness. Multichannel posting is ideal to increase awareness and engagement, but the content should always be optimized for each platform. Marketers need to be adaptable in order to succeed.

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Shopify vs BigCommerce vs Square Online (2023) – Which is Best for You?

Ecommerce Platforms

MultiChannel Selling Shopify offers robust multichannel selling capabilities, with the ability to sell products on online marketplaces like Amazon, eBay, and Walmart, as well as social media platforms like Facebook, Instagram, and Pinterest, while using Shopify to consolidate and track all this data from your dashboard.