How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Retail TouchPoints
MAY 14, 2024
Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments.
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