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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments.

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

As part of HHP (Health Hospitality Partners), a healthcare amenities company, Hydra Health has implemented its experience model inside the Geisinger Henry Cancer Center in Wilkes-Barre, Pa. and Penn Medicine’s Hospital in Philadelphia, with plans for further expansion in 2024 and beyond. “We

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7 Home Decor Dropshipping Suppliers Every Retailer Should Know

Fabric

According to Statista, the value of the US home decor market will reach $202 billion by 2024. For retailers, this presents a unique opportunity to tap into a growing market and offer consumers a wide variety of options to spruce up their living spaces. The home decor market is booming.

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2023 NRF’s Big Show: Key Takeaways

Liveintent

Sessions tackled pressing retail industry issues, specifically the importance of personalization to drive relevance and improve the customer journey and how data and technology can improve customer experience, conversion, and retention. These days, consumers expect offers to be delivered right to their inboxes.