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Event marketing: Complete guide and strategies for 2024

Omnisend

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. And what drives these? It’s event marketing.

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

It is built on a marketplace model and featured more than 400 brands as of March 2024. The app features videos from a collection of retained influencers (called “Sune-setters” in a play on “trendsetters”), large influencers from other platforms and brand founders. But Qurate isn’t giving up on TV.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

As part of HHP (Health Hospitality Partners), a healthcare amenities company, Hydra Health has implemented its experience model inside the Geisinger Henry Cancer Center in Wilkes-Barre, Pa. and Penn Medicine’s Hospital in Philadelphia, with plans for further expansion in 2024 and beyond. “We

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7 Home Decor Dropshipping Suppliers Every Retailer Should Know

Fabric

According to Statista, the value of the US home decor market will reach $202 billion by 2024. Source ] To capitalize on this hypergrowth, online retailers need a highly-curated catalog with excellent product recommendations that encourage customers to outfit their entire rooms. The home decor market is booming.

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2023 NRF’s Big Show: Key Takeaways

Liveintent

Sessions tackled pressing retail industry issues, specifically the importance of personalization to drive relevance and improve the customer journey and how data and technology can improve customer experience, conversion, and retention. We’ve come a long way since then.