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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 226
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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 269
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KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

Retail TouchPoints

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. In 2024, global retail ecommerce sales are expected to reach $6.3 has to offer.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner. To truly understand the impact of all these forces on consumers and the brands that market to them, Qonsent surveyed 1,000 U.S. But a separate survey from Motive.co

Marketing 273
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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. This post will dive into the strategies you can use to boost your customer retention rates. Design an Effective Customer Loyalty Program.

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Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding

Retail TouchPoints

Deloitte’s 2024 Gen Z and Millennial Survey found that both of these demographics feel strongly that businesses “have the most opportunity to drive change” by protecting the environment. Gen Z and millennials are willing to pay more to purchase environmentally sustainable products ( 64% and 63% respectively).

Consumer 241