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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Despite their investments, there are a few gaps and opportunities for improvement.

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KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

Retail TouchPoints

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 261
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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 264
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[eCommerce Trends 2021] 6 Insights to Increase Sales and Customer Loyalty

lateshipment

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. Stellar customer support = enhanced overall shopping experience.

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Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail TouchPoints

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. The survey of 809 U.S. Several studies have documented a dramatic shift in spending from physical stores to online.

Consumer 306
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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

Customization also helps retailers build an emotional connection with their customers through co-creation, and improves customer loyalty. Distributed Order Management Technology for a Unified Customer Experience. However, efficiently fulfilling orders from stores can be challenging due to inventory inaccuracy.