Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
spent an average of 50 minutes on mobile devices, according to eMarketer; jump to 2021 , and that number has more than quadrupled, to 3 hours 46 minutes. Social commerce is already a multi-billion dollar business in the U.S., eMarketer predicts that figure will double by 2023 and reach nearly $80 billion by 2025. earning $26.97
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