How an Omnichannel Approach Can Build a More Diverse Customer Base
365 Retail
MARCH 13, 2023
But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits? Simply put, omnichannel commerce is a strategic approach to retail that focuses on delivering seamless customer experiences – whether the shopper is buying online from a mobile device, on a computer, or in a physical store.
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