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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

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4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

Brands and ecommerce businesses achieve a positive impact on conversion rates, cart abandonment, customer loyalty and international sales. Here is a closer look at four benefits of offering multiple payment methods on ecommerce channels. Expanded Audience Appeal Different shopper segments prefer different payment methods.

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ecommerce in Nigeria – tips for success

Payoneer

With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027. billion in 2023, with a projected annual growth rate of 6.33% (CAGR 2023-2027). Social media can be a powerful tool for building brand awareness and engaging with customers.

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Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence

RetailMinded

There are many channels through which your audience can find your company – an online ad, search results, social media posts, cold emails, etc. Whether you’re promoting your business through your website, blog, or social media pages, you should have good and engaging content on it. Create good content.

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Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

billion by 2027. According to a Statista review, examining the revenue growth of email marketing between the years of 2020 and 2027, email is on a steady growth trajectory. By 2027, this revenue will almost double, to approximately $17.9 billion by 2027. billion by 2027, with a CAGR (Compound annual growth rate) of 12.8%.

Marketing 196