The Impact of Live Commerce on Shopping
Smile.io
MARCH 8, 2024
billion by 2028. The global live ecommerce market is estimated to reach $2 billion by 2028 While live commerce was undoubtedly growing anyway, it was the pandemic that led to accelerated growth. There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.
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