Inflow Insights
OCTOBER 14, 2021
If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).
Kissmetrics
MARCH 8, 2021
Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.
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Inflow Insights
APRIL 3, 2020
Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:
BigCommerce
FEBRUARY 13, 2018
ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. billion digital buyers worldwide by 2021 ( eMarketer ).
BigCommerce
DECEMBER 13, 2017
From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. For example, if I sold dog accessories, I may include the top 50 or 100 dog breeds since most owners will search “dog collar for Labrador.” My two favorite tools are Helium 10 – Magnet and Keyword Inspector.
ROI Revolution
NOVEMBER 27, 2019
This is followed by clothing & accessories, books & other media, electronics, and home decor. Each fast-paced episode has several educational segments, packed with insights for retailers & lead gen in B2B & B2C that cover a range of services including PPC, Social Media, SEO, CRO, and Amazon Advertising.
BigCommerce
AUGUST 31, 2017
Shayla Price, B2B Marketer. If customer order history shows that a customer purchased a surfboard three months ago, target them with ads promoting a holiday sale on surfboard accessories. A ton of companies are spending money on advertising during the holidays. Sell the brand lifestyle, not just the product.
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