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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

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The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

NFTs are how you show up in their world, it’s who you are, it’s how you connect with community, and that also translates to the retail world and customer experience.”. By distributing] tokens or NFTs to their clients, brands are able to really engage and enrich the customer experience.”. First-Mover Advantage.

Retail 215