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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

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The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

NFTs are how you show up in their world, it’s who you are, it’s how you connect with community, and that also translates to the retail world and customer experience.”. By distributing] tokens or NFTs to their clients, brands are able to really engage and enrich the customer experience.”. First-Mover Advantage.

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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

Digital currencies like Bitcoin are helping both private users and online merchants to experience a whole new world of monetary exchange with complete ease,” eCommerce consultant Darshit Parmar writes. Game developers, for example, have long relied on native tokens to support in-game payments. Customer Experiences.

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Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?

ESW

We’ve previously advised eCommerce brands to be aware of the role that the blockchain can play in fraud prevention, CRM and the customer experience. ” To their credit, many businesses have been game about adopting crypto payments. What about payments, though?