Retail TouchPoints

DECEMBER 19, 2022

Tycoon users can earn “Bear Bucks” digital currency by building out their own tycoon and using the currency to unlock and bring to life collectible “furry friends” that can be customized in unique outfits and accessories.

Games 189

Games Workshop Digital Currency Accessories 189

Retail TouchPoints

OCTOBER 27, 2022

Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.

Home Furnishings 189

Home Furnishings Digital Currency Accessories Games 189

Dynamic Action

DECEMBER 18, 2022

Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. Be sure to utilize the release of Dune: Part Two and The Hunger Games: The Ballad of Songbirds and Snakes for key product stories.

Apparel 62

Apparel Accessories Arts Games 62

Retail TouchPoints

AUGUST 31, 2021

The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. First-Mover Advantage. First-mover advantage always pays off.

Retail 219

Retail Games Technology Arts 219