Retail TouchPoints

DECEMBER 19, 2022

Tycoon users can earn “Bear Bucks” digital currency by building out their own tycoon and using the currency to unlock and bring to life collectible “furry friends” that can be customized in unique outfits and accessories.

Games 189

Games Workshop Digital Currency Accessories 189

Retail TouchPoints

OCTOBER 27, 2022

Visitors can outfit their avatars with jewelry and accessories that are also available for purchase IRL at Claire’s stores, and Claire’s will be partnering with like-minded brands to release limited-edition merchandise, one-of-a-kind pets, themed housing, games and activities.

Home Furnishings 189

Home Furnishings Digital Currency Accessories Games 189

Dynamic Action

DECEMBER 18, 2022

This tech-literate cohort was already familiar with 3D environments, trading in digital currencies and controlling avatars as a result of games like Roblox and Fortnite. Product descriptions containing the word ‘abstract’ have climbed 120% YoY across pure play retailers, primarily in home accessories.

Apparel 62

Apparel Accessories Arts Games 62

Retail TouchPoints

AUGUST 31, 2021

The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400.

Retail 215

Retail Games Technology Arts 215

BigCommerce

FEBRUARY 13, 2018

billion digital buyers worldwide by 2021 ( eMarketer ). ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). Digital currencies. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Artificial intelligence-enabled shopping.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417