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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110
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2020 Paid Search Trends & Insights

ROI Revolution

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? Prepare for Visitors, Optimize for Conversions.

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Paid Search: Essential Details Your Brand Needs to Know

ROI Revolution

What Is Paid Search? Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP). It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing.

PPC 68
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275
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Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78
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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Google is the dominant channel for paid search, and the gap in click share and click volume is only getting wider. With Industry Insights Straight from Google.

PPC 60
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. According to our research, 34% of marketing decision-makers feel that automation and AI are top trends for 2022.

Marketing 172