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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. The good news?

eCommerce 250
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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Checkout funnel analysis and retention strategies are KEY. Barbara Weiderspahn, Ecommerce Manager, Racelite Hardware.

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How to Choose Wholesale Products to Sell on Amazon

SellBrite

Resellers do have to manage their inventory one way or another. However, each model will experience the competitive landscape in a different way, which should affect how sellers approach product research and competitive analysis. Private label sellers, do a qualitative analysis of your competitors. What’s their seller rank?

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How a Great Plan Can Prepare You for the Worst

Omnisend

Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies. We’re lucky enough to be a multi-award-winning digital marketing agency. Not only that, it depends on the different channels that you have.

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How a Great Plan Can Prepare You for the Worst

Omnisend

Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies. We’re lucky enough to be a multi-award-winning digital marketing agency. Not only that, it depends on the different channels that you have.

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How to Create an Online Store in 2020: The Complete Guide

Ecommerce Platforms

Competitor analysis can be a tricky thing when you start your digital business. On the other hand, a competitor analysis will also help you to see which products sold by your competition are most valuable and popular. You can also use gap analysis to figure out whether there are any customer bases that your competitors aren’t covering.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Most of this analysis should be done while your site is in development, but we always recommend conducting a new audit shortly after the new site launches.