Inflow Insights
NOVEMBER 1, 2019
When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.
Algopix
MARCH 12, 2024
In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Key Features: Product Analysis: Algopix analyzes product data to determine demand, competition, and estimated profit margins, helping sellers make informed sourcing decisions.
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ROI Revolution
JUNE 22, 2017
With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic.
Inflow Insights
JANUARY 15, 2020
That said, tracking too many metrics can make a thorough analysis difficult. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together.
Inflow Insights
AUGUST 11, 2021
Most online marketing — like PPC and paid social — is intrusive. Pro tip: With enough historical analysis, you’ll probably see what we’ve been seeing for years — customers are starting the holiday shopping season earlier than ever. What are the Benefits of Holiday Email Marketing?
Ecommerce Platforms
APRIL 1, 2019
billion in US retail e-commerce sales, marking ? To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. This includes developing, manufacturing, shipping and PPC ( Pay Per Click ).
Inflow Insights
APRIL 16, 2019
If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).
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