Optimizely
FEBRUARY 8, 2018
Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.
Retail TouchPoints
MARCH 19, 2024
I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B.
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Retail TouchPoints
AUGUST 29, 2023
For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. It has to be cross-channel.
Retail TouchPoints
AUGUST 9, 2021
Many companies are accustomed to viewing performance by channel, by store or by product. Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value.
Kissmetrics
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Create Multi-Layered Content. Multi-layered content.
Kissmetrics
AUGUST 25, 2020
But year after year, global ad spend across every major PPC channel is growing even higher. They value data, analytics, and results. So data and analytics are crucial to the success of future campaigns. Do I have independent access to analytics and reporting? Is a full analytics report included with your offer?
Groove
AUGUST 18, 2020
No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Klaviyo's reporting and eCommerce analytics tools help merchants analyze metrics beyond open rates and clicks.
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