Retail TouchPoints

JULY 31, 2023

Data-driven modeling gives brands a better idea of the real weighting of various channels in their marketing campaigns, providing a more realistic view of what’s happening on their sites than heuristic rules-based models (like time decay or linear) that operate on a “best guess” basis. For those companies, the question is what to do next.

Multi-channel 242

Multi-channel eCommerce Channel Marketing 242

Groove

MARCH 8, 2024

Omnisend has robust analytics features and reporting that allow you to track your email and SMS campaign performances. Klaviyo also has robust analytics capabilities for tracking behavioral activity, such as product views, website visits, purchases, product views, and email engagement.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Groove

APRIL 22, 2024

Annual revenue Number of employees who need user accounts Intensity and frequency of repetitive tasks Shopify vs Shopify Plus: Features Shopify Features vary within the three Shopify plans, with the Advanced plan having more features than the plans at the lower tiers.

Shopify 195

Shopify Shipping Costs Live Chat Point of Sale 195

ROI Revolution

JUNE 8, 2023

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior and helps drive informed decisions. Identifying Legitimate GA4 Tracking Issues Accurate tracking in Google Analytics 4 plays a pivotal role in gaining valuable insights about user behavior, conversion rates, and revenue sources. Register now.

Merchant Services 78

Merchant Services Payments Webinar Events 78

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

SEPTEMBER 6, 2023

Crate & Barrel Holdings (CBH) will embark on a multi-year digital transformation that will leverage significant investments in talent, technology and infrastructure.

Multi-channel 264

Multi-channel Supplies Customer Experience Technology 264

Retail TouchPoints

APRIL 26, 2023

The retailer only had a limited number of fields for searchability, which often left shoppers unable to get results for specific, multi-part queries such as “bed without box spring” or “lamp with three bulbs.” The retailer also introduced Constructor’s “searchandising” capabilities, such as autosuggest, analytics and AI-powered synonyms. “But

Multi-channel 269

Multi-channel Accessories Channel Mobile 269

Retail TouchPoints

DECEMBER 15, 2022

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

FEBRUARY 16, 2024

They are an excellent way for businesses to provide around-the-clock self-service across all digital channels and customer service at scale. By using automated two-factor and multi-authentication methods, businesses can effectively prevent identity theft and impersonation — preserving customer trust and information.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Retail TouchPoints

MARCH 13, 2024

Brands Benefit from Cross-Channel Collaboration These collaborations could generate major profits for all parties involved. Similarly, they also become privy to consumer need gaps by channel, and thus both parties benefit by providing a fuller service to the customer in one shopping experience.

Multi-channel 264

Multi-channel Payment Services Automotive Consumer 264

Retail TouchPoints

NOVEMBER 17, 2023

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

Social Media 147

Social Media Multi-channel Gifts Fashion 147

ChannelAdvisor

MARCH 12, 2021

As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. By the time all was said and done, the global brand was successfully managing sales across a wide range of markets and channels — right in the midst of all kinds of change. So, how did they do it? .

eCommerce 105

eCommerce Multi-channel Channel Consumer 105

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. Identify talent gaps.

Retail 288

Retail Multi-channel Omnichannel Technology 288

ChannelAdvisor

OCTOBER 9, 2020

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. Within three months of using ChannelAdvisor Brand Analytics, the company says the time spent monitoring pages manually dwindled from two hours each day to none.

Electronics 105

Electronics eCommerce Consumer Electronics Multi-channel 105

Retail TouchPoints

SEPTEMBER 18, 2023

(Photo courtesy Amazon Accelerate) Warehousing, fulfillment and delivery through FBA, which now extends beyond orders made on Amazon to orders made on sellers’ DTC sites with Buy with Prime.

Payment Services 321

Payment Services eCommerce Shipping Costs Multi-channel 321

Retail TouchPoints

AUGUST 29, 2023

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

JUNE 27, 2023

Retailers and brands spend weeks or months mapping new products and catalogs to online channels. As a result, brands can go live on multiple ecommerce channels within minutes instead of months. Retailers and brands that embrace AI-driven, multi-channel mapping will not only eliminate inevitable human errors.

eCommerce 279

eCommerce Multi-channel Multichannel Channel 279

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. Google Analytics Insights. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

JULY 28, 2023

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 246

Consumer Leisure Multi-channel Retail 246

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278

Customer Multi-channel Channel Customer Experience 278

MagentoBrain

MAY 25, 2023

Offers Data Analytics: Chatbot builders often come with analytics features that allow businesses to track the performance of their chatbots. It also offers a rich set of analytics features to help businesses understand user behavior and improve their chatbot's performance. It is built with Node.js

Multi-channel 72

Multi-channel Payment Services eCommerce Social Media 72

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.

Multi-channel 78

Multi-channel Subscription Automotive Customer Loyalty 78

ChannelAdvisor

MARCH 12, 2021

As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. By the time all was said and done, the global brand was successfully managing sales across a wide range of markets and channels — right in the midst of all kinds of change. So, how did they do it? .

eCommerce 52

eCommerce Multi-channel Channel Consumer 52

Retail TouchPoints

MARCH 29, 2024

In today’s market, communication is no longer a one-way street; it’s a relentless, multi-lane highway of dialogues, demanding CMOs to be omnipresent by using the right channel at the right time. The pace and complexity are why many CMOs are finding their roles untenable.

Multi-channel 270

Multi-channel Magazine Department Stores Banking 270

Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

RTP blog

SEPTEMBER 25, 2018

EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns. In a session at Shop.org.

Channel 150

Channel Multi-channel Marketing Merchant Services 150

ESW

MARCH 5, 2024

Omnichannel logistics provides the backbone for a multi-faceted shopper’s journey, ensuring that every touchpoint is not only connected but also seamlessly enhances the customer experience. It also provides consistent and convenient service across physical and online channels throughout the purchase journey.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Retail TouchPoints

DECEMBER 28, 2022

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. Business intelligence and predictive analytics: Analyze large volumes of data quickly to extract useful insights. Mechanized Automation.

Management 279

Management Order Fulfillment Fulfillment Shipping Costs 279

Algopix

APRIL 13, 2021

Are you interested in mastering the art of multi-channel selling? How to Do Multi-Channel Selling Right is an upcoming webinar featuring Algopix—the only cross marketplace research platform and popular eCommerce order fulfillment solution Cahoot. Then mark 22/4/2020 in your calendar. REGISTER NOW. Why Algopix?

Multi-channel 78

Multi-channel Shipping Costs Webinar Order Fulfillment 78

Retail TouchPoints

JANUARY 23, 2024

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” The top five themes include: 1.

ACH 285

ACH Multi-channel Technology Customer Retention 285

ROI Revolution

JUNE 7, 2018

Dave shared how his company started in an apartment and quickly grew to a multi-billion dollar empire with over 1,500 employees and 70 stores nationwide. The first key strategy centered on incorporating the value of email into calculating ROI on other digital channels.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Ecommerce Platforms

OCTOBER 4, 2022

You also need to market your items, engage with your audience, and monitor your performance using powerful analytics. For instance, You can add and move products in bulk to publish to multiple sales channels. On top of that, you can also edit product information and synchronize these edits across all your sales channels.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Retail TouchPoints

AUGUST 9, 2021

Many companies are accustomed to viewing performance by channel, by store or by product. Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Funnel.io

DECEMBER 20, 2023

Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketing impact on revenue, MTA provides granular insights into the effectiveness of specific marketing channels.

Multi-channel 36

Multi-channel Marketing Channel 36

Retail TouchPoints

MARCH 19, 2024

Whether it’s using text-to-image tools like DeepAI to give yourself a visual starting point or using Canva Magic to transform pre-existing media into richer, more interactive material, AI can supercharge production and format diversification to quickly get your campaigns live across channels.

B2C 264

B2C Multi-channel B2B Marketing 264

Wiser

FEBRUARY 21, 2024

A company’s key performance indicators (KPIs) should be rigorously monitored through direct retail channels and partnerships, utilizing data to refine and enhance in-store strategies, with a special emphasis on key accounts where direct influence is essential.

Technology 78

Technology Multi-channel Shopping Carts Presentation 78

Omnisend

MAY 10, 2023

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. You can also experiment with multi-column layouts, add video and images, edit on the fly, and mark certain emails as mobile-only. At the same time, emails can also get overwhelming for customers.

Multi-channel 88

Multi-channel Live Chat Books Recommendation 88