ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. With consumers spending more time on mobile in light of the pandemic, mobile retail ecommerce revenue surged 26% to $338 billion last year.

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ROI Revolution

JULY 1, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. Myriad categories saw significant growth, with apparel topping other industries at 667% year-over-year growth. 45% of shoppers are more inspired to make a purchase by convenience than price.

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ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

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ROI Revolution

NOVEMBER 4, 2021

What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. How did it happen?

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ROI Revolution

MAY 6, 2021

are seeing customers be less willing to pay full price. Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% COVID-19’s impact on the apparel industry. Casual apparel brands thrived in 2020 with consumers spending more time at home.

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ROI Revolution

OCTOBER 7, 2021

COVID-19’s impacts on the apparel industry. Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves. The global apparel market was still worth a whopping $1.5 Digital was crucial to apparel’s survival last year. September 9.

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ROI Revolution

JANUARY 5, 2021

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%. Apparel & accessories saw the sharpest decline at 16.4% 10% more time spent on mobile this year ( Merkle ).

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ROI Revolution

SEPTEMBER 2, 2021

How apparel retailers & brands have responded to the pandemic. Many apparel retailers have been forced to carefully rethink their strategy in light of COVID-19. As the leading casual apparel company worldwide (according to Statista), Gap expects that 50% of its sales will come from digital this year. respectively.

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ROI Revolution

APRIL 8, 2021

COVID-19’s impact on the apparel industry. Casual apparel brands thrived in 2020 with consumers spending more time at home. Prior to the pandemic, non-active casualwear made up over half of the overall apparel industry’s annual sales. Infographic] Apparel Trends, Stats, + Metrics for 2021. Paid search + the pandemic.

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ROI Revolution

OCTOBER 1, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June. 9/14 update. 9/9 update.

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ROI Revolution

NOVEMBER 4, 2020

10% more time spent on mobile this year ( Merkle ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). Mobile ad spend rising despite pandemic. 10/7 update.

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ROI Revolution

DECEMBER 3, 2020

10% more time spent on mobile this year ( Merkle ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). Mobile ad spend rising despite pandemic. 10/7 update.

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ROI Revolution

SEPTEMBER 9, 2020

Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.

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ROI Revolution

FEBRUARY 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

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ROI Revolution

AUGUST 4, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.

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ROI Revolution

JULY 2, 2020

52% are cutting operational costs, with 54% freezing hiring. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Apparel sales are continuing to decline, with U.S. 5/21 update. Find it here. 4/16 update.

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ROI Revolution

JUNE 2, 2020

52% are cutting operational costs, with 54% freezing hiring. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Apparel sales are continuing to decline, with U.S. 5/21 update. Find it here. 4/16 update.

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ROI Revolution

MAY 5, 2020

This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. This will pay dividends now, and tenfold when search demand returns to normal and we are no longer adapting SEO to coronavirus times. Amazon reopens shipping for nonessential items. Ecommerce orders continue to surge.

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